How to Design a Logo for Your e-store at LaunchMyWear.com

After you’ve registered at LaunchMyWear.com, it’s time to create a brand identity for your e-store. One good way to do so is by developing a logo. A logo is what visually represents your business and brand, after all, and can influence people’s attitudes towards your business, as well as your brand’s memorability. In this article, we’ll focus on points to consider while designing a logo for your business.

Keep it Simple: Keep your logo simple for easy recognition. Simplicity is easier to process, which, in turn, can be more memorable and help you stand out in your consumer’s mind. Often times, simpler logos are also more identifiable in smaller forms, such as on mobile devices and business cards, and they’re easier to recognize when printed with lower quality. As tempting as it is, logos don’t need to tell the entire story of your business, so try to focus on sticking to a two-color scheme and minimalist design, and not overthinking it.

Memorable: Another critical point to keep in mind while designing your logo is memorability. You want your logo to be unique, after all! Creating something that will stand out in people’s minds, while still remaining simple enough to process is the key here, as it ensures better ROI (Rate Of Return) from your marketing campaigns.  For example, Apple’s logo design is incredibly simple, but the bite on the apple makes it unique and memorable.

Timeless: Logos should be enduring for many years to come. It would be counter-productive to create something that you’d eventually have to change, after devoting so much time to creating awareness and recognition around your original logo.  However, trends change, customers’ preferences and mindsets do, too; So, your logo should be able to withstand evolving customers and an evolving product portfolio. Hence, a timeless logo is great to have.

Versatile: Your logo should be versatile enough that you can use it on various platforms. This includes web, mobile, and any marketing material; like your apparel and accessories on MyWear®. You want your logo to hold up on different sizes, a single color design, and on multiple products, so, it’s a good idea to make sure your logo isn’t too wide or tall.

Appropriate: As mentioned earlier, your logo doesn’t need to advertise what you sell exactly, or the entire story of your business, but, it should make sense in the eyes of your customer’s. A certain amount of relevance in accordance to your business will help your target customers gain a clear perception of who you are, with comparatively lesser marketing expenditure.

It should also trigger the proper emotional appeal. Colors can play a major role in this. To know which colors trigger which emotions, refer to the table below:

via ideopsychology.com

Some other points to be considered while designing your logo:

• Most top brands only use one or two colors in their logos
• Blue, red, and black are the most used colors in logo design
• Many top brand’s logos use only text, with no graphic design or symbol
• The most commonly used text is San serif
• Many logos have a rectangular shape or horizontal orientation
• Many include the registered trademark symbol in the logo
• Most top brand logos don’t mention the products they’re selling

Keep in mind: the above practices shouldn’t be taken as gospel. As an artist, you probably already know what logo’s right for your business. These are just handy tips to be considered during the logo designing process. Now, go ahead, and get to designing! You can upload your new logo in the setting section of LaunchMyWear.com.

3D tool to design full bleed printed merchandise

At LaunchMyWear.com we offer you a 3D tool to design apparels and accessories with full bleed prints. For example, you can design a custom hoodie, with running designs or patterns that cross over from the body to the sleeve. The artworks designed on the hoodie are not restricted to just the front or back but the entire product. Our unique technology ensures that the finished product matches with the design on the 3D model almost exactly.

While designing, you can view your work in 360 degrees on the 3D model by rotating the model.

One design many SKUs including Custom sizes

On the consumer facing portal of yours, we let the consumer choose his/her custom size apart from the regular sizes. Adding to the ease, you need not design for different sizes. Our patent pending software generates the design done on the 3D tool and makes patterns automatically for different sizes. This saves up your time to focus on new designs.

One artwork many products:

Using only one artwork you can easily publish various products such as backpacks, T-shirts, hoodies and more. This would help you to create a lookbook for your consumers.

Complete flexibility to place artwork, text and color:

You will find various navigational buttons to place your artwork anywhere on the product. You may expand or contract the artwork using scale in and scale out buttons, rotate the artwork in both anti-clock wise and clock wise directions and select the autofit option which would intelligently autofit your artwork to the entire chosen product. You can choose the section where you want the image through “apply image to” button.

Other functionalities like clone and mirror image:

Using the clone functionality the artwork gets copied from one layer to another layer without requiring you to upload it again. For example, you may copy the artwork from front to back or from right to left side of the product and work on the cloned artwork in a different way compared to the original artwork. It just happens with the click of a button.

If you want to place a mirror image on the opposite section with perfect alignment, the mirror image option comes in handy. The mirror button creates a mirror image of the artwork and the artwork gets applied to the opposite section. This would be useful when you want to place the mirrored artwork from front to back or from right to left without re-doing it all over again.

There is no restriction to turn your creativity to merchandise. Imagination is the only limit. You may register at LaunchMyWear.com and bring your creativity to life.