After you’ve registered at LaunchMyWear.com, it’s time to create a brand identity for your e-store. One good way to do so is by developing a logo. A logo is what visually represents your business and brand, after all, and can influence people’s attitudes towards your business, as well as your brand’s memorability. In this article, we’ll focus on points to consider while designing a logo for your business.
Keep it Simple: Keep your logo simple for easy recognition. Simplicity is easier to process, which, in turn, can be more memorable and help you stand out in your consumer’s mind. Often times, simpler logos are also more identifiable in smaller forms, such as on mobile devices and business cards, and they’re easier to recognize when printed with lower quality. As tempting as it is, logos don’t need to tell the entire story of your business, so try to focus on sticking to a two-color scheme and minimalist design, and not overthinking it.
Memorable: Another critical point to keep in mind while designing your logo is memorability. You want your logo to be unique, after all! Creating something that will stand out in people’s minds, while still remaining simple enough to process is the key here, as it ensures better ROI (Rate Of Return) from your marketing campaigns. For example, Apple’s logo design is incredibly simple, but the bite on the apple makes it unique and memorable.
Timeless: Logos should be enduring for many years to come. It would be counter-productive to create something that you’d eventually have to change, after devoting so much time to creating awareness and recognition around your original logo. However, trends change, customers’ preferences and mindsets do, too; So, your logo should be able to withstand evolving customers and an evolving product portfolio. Hence, a timeless logo is great to have.
Versatile: Your logo should be versatile enough that you can use it on various platforms. This includes web, mobile, and any marketing material; like your apparel and accessories on MyWear®. You want your logo to hold up on different sizes, a single color design, and on multiple products, so, it’s a good idea to make sure your logo isn’t too wide or tall.
Appropriate: As mentioned earlier, your logo doesn’t need to advertise what you sell exactly, or the entire story of your business, but, it should make sense in the eyes of your customer’s. A certain amount of relevance in accordance to your business will help your target customers gain a clear perception of who you are, with comparatively lesser marketing expenditure.
It should also trigger the proper emotional appeal. Colors can play a major role in this. To know which colors trigger which emotions, refer to the table below:
Some other points to be considered while designing your logo:
- Most top brands only use one or two colors in their logos
- Blue, red, and black are the most used colors in logo design
- Many top brand’s logos use only text, with no graphic design or symbol
- The most commonly used text is San serif
- Many logos have a rectangular shape or horizontal orientation
- Many include the registered trademark symbol in the logo
- Most top brand logos don’t mention the products they’re selling
Keep in mind: the above practices shouldn’t be taken as gospel. As an artist, you probably already know what logo’s right for your business. These are just handy tips to be considered during the logo designing process. Now, go ahead, and get to designing! You can upload your new logo in the setting section of LaunchMyWear.com.