The Benefits of Choosing

Because relies on all new, patent pending technology to produce custom clothing and apparel, designers may wonder how exactly our platform works. More importantly, how does it work for them, as designers?

Your Own Private e-Store

First and foremost, with, you own an e-store, which can be customized just the way you want it. You control everything, from the name, theme, and font colors, to what your customer sees when entering your store.  Upload your logo to establish your brand even further.  You can even group your merchandise into assigned categories of your choosing.

reality inc customized clothing mywear store


Secure Payment Gateway

Your e-store, which showcases your products, wouldn’t be complete without a payment gateway. Hence, we offer you and your customers a secure checkout that’s already integrated into your e-store.

Your Own Label

At, apart from owning your e-store, you can also launch your own fashion label. This feature will be active after you generate at least 50 orders from your e-store. You can even apply for a trademark through us. Need more help? We offer one-on-one consultations to our designers to help them get their trademark and label up and running.

Dolce and gabanna inspired top put print anywhere on your productAbility to Apply Print Anywhere on Your Merchandise

As an artist, don’t be restricted to design only on specific sections of your merchandise. is the only platform that lets you design a product with all-over prints, or on any surface of the product you like! Our 3D tool will help you design on any section of your creation that you please.

One Design, Many SKUs

Our patent-pending software converts your design, from the 3D tool, to different sizes, including both standard and custom sizes, and automatically creates SKUs for production.  So, you only have to design once!

You Design It, We’ll Manufacture It!

We’ll manufacture your design when it’s ordered, without any upfront fees. That means no inventory, no pre-orders, no minimums, and no cost to you, the designer. And, because it’s made to order, you can design and launch as many products on your e-store as you want!

promote on social media mywear linked to accountsSocial Media Integration

LaunchMyWear even makes it easy to promote your products online! No need to login to individual social media channels and post your content. At, you can promote away, directly from our social media share dashboard.


Once ordered and manufactured, we deliver straight to your customer’s doorstep. Or to yours, if that’s your preference!

Transparent reporting

Our transparent reporting allows you to keep track of your orders and earnings. Link to your secure Stripe account and watch your designs pay off, literally.

launchmywear orders

Simply put, LaunchMyWear is an all-inclusive package for any designer to create new, custom looks to be produced, on-demand, without any of the obstacles associated with traditional fashion manufacturing. Hopefully, now you have a bit of a better idea of just how our platform works and how it works for you, as a designer.  And, with no costs to you, there’s no reason not to get started!

Choose a theme for your e-store

On site packaging of your e-store is as important as your products. You would agree how a well-lit and decorated offline shop encourages you to make a purchase from that store. It gives an additional boost to the sales. At we offer you various themes to choose from, so your store can have a unique and a fresh look. To choose your theme:

  1. Go to the settings page


2.Upload your store logo

3.Select your theme and update


Congratulations! Now, your chosen theme and logo are applied to your e-store.


Let your art embellish your merchandise

Your art is the medium for your expression and a communication of your emotions and ideas. We believe art should be extended to merchandize to express your thoughts, emotions, beliefs and ideas. What better way than to marry art and fashion? Let curators of your artwork enjoy your collection on a variety of wearable merchandize!

At we make it possible to integrate art and fashion. We offer you a private e-store to showcase all your merchandise designed using your artwork, a 3D design tool to design on, the possibility for you to share your merchandise through social media, a made to order manufacturing facility without minimums or inventory, a payment gateway to let your consumers transact with you securely and a shipping to multiple Countries including USA, Canada and Australia.

You can choose to showcase your art or the merchandize on your store depending on the interest and taste of your customers. It is no longer an art to look at and admire from a distance, but a wearable canvas that your customers can use, relate to and use as an expression of their own taste.

To start with, register, log in to and upload your artwork.


Design a product out of many products available at using your artwork.


Click on the save button to save it in your merchandise gallery.



Then tick on the image you would like to be the front image of your product and then update. This front image could be your artwork.

Step_4 Step_5


P.S -You own exclusive rights to all images and artworks you have created. We don’t use your work for any purpose other than to fulfill your orders.

How to name your store


Now that you have decided to launch your fashion business and zeroed in on the scope of your business, it is time to come up with the name of your store. The task seems simple as well as daunting. You have gone through many brainstorming sessions, finalized a set of names, but not sure which one would be the best among all. Not to worry, this article will take you through the points to consider to finalize one.

Let’s consider a few of the most successful consumer brands. Apple was named with a sense of fun and good spirit. Google was named from googol, which is a mathematical term for a number represented by one followed by 100 zeros. In fashion space, names like Louis Vuitton, Ralph Lauren, Gucci came from the names of the designers. The name of your brand or business is the first step towards communicating the value of your brand. If we try to arrive at a common conclusion among all these great names we will realize, all the names reflect what the business is about or the core DNA of the business. For example, Apple is about a good spirited, fun loving and an innovative brand, Google synonyms with an idea of building infinite information on the web and the bands like Gucci and Louis Vuitton were named after the designers as these brands represent the uniqueness or exclusivity of these designers’ collections. Considering these success stories below are a few guidelines to come up with a name for your e-store at

Define your business: First, define your business. Outline what you do, what is the theme of your fashion business, what are the unique benefits you offer through your products. Then write down a few of the adjectives of the benefits in terms of emotions or experiences which would be derived by your consumers. These adjectives would be the stepping stone for finding that killer name for your retail store at

You could also zero in on a set of products you will specialize in. For example, if your brand represents the rugged outdoors or travel, you might just design backpacks and T-shirts. If you cater to sophisticated and mature women, you might focus on Tote bags, Tunics, Silk scarf and cotton Tee’s.

Understand your audience: Then understand your audience and their affinities. Create a shorter list of those names which your audience would relate to, derive a positive emotion out of it and create an image of yours which you desire and fulfill.

Short and simple: Remember, most of the successful names are the ones which are short and simple. A short and simple name of a brand creates high brand recall.

Be Unique: Apart from being short and simple it is also very much important to be unique to create a much more efficient brand recall. Unique brand names are also helpful to get a good rank in SEO as you would compete with lesser relevant entities. There is also a trade off between a unique name and a name with higher keyword density. Names with higher keyword densities would be better discoverable through search queries, but comes at a cost of similarities with other names and lesser brand recall. However, unique names require higher expenditure on marketing to create a brand, but with the right marketing strategy and with the right choice of unique name the brand recall value would immensely higher.

Google your name: Then, Google your chosen name to check whether there is any existing band with this name. You don’t want to come up with a name which is copyrighted and would result in a violation.

In conclusion, the name of your store should be simple, memorable and likable by your target consumers.

All you need to know about social media strategy for your e-store at


Social media is the stage to perform these days! It is a medium where customers reveal their perception, what they feel and what their opinions are. Therefore, it gives an opportunity for the brands to talk and build a personal relationship with their existing and prospective customers. The word of mouth spreads like wildfire and sellers can go all out and wild to capture the market.

Below, there are a few guidelines about how to go about your social media strategy.

  1. Objective of social media:

First, you should define the objective of your social media channels.

It could be

  • To increase the brand awareness
  • To drive website traffic
  • To generate quality leads
  • To engage with the customers and build loyalty

Depending on the objective you could tailor your content. For example, to increase the brand awareness, you could talk about interesting aspects of your brand. To generate traffic you could share interesting blogs and to generate leads you could offer a freebie or talk to the market audience directly.

  1. Who is your audience:

You should understand your target audience.

  • Who are they in terms of their age, gender and occupation
  • What are their interests, opinions and attitude towards various aspects in life
  • What do they care about
  • What do they like and dislike etc.

After knowing your target audience, it will be easier for you to tailor your marketing communication and to choose right social media platforms.

  1. What are the platforms:

Currently there are various social media platforms available where you can create your company/brand page and engage with your customers. Those are Facebook, Twitter, LinkedIn, Pinterest, Google plus, Instagram, Tumblr, Flickr, Quora, Reddit and many more. However, we recommend choosing from the first five to start with, where your maximum number of target audiences is engaged. Below are few statistics on few of the popular social media channels.


Facebook has 1.23 billion monthly active users and 757 million daily active users. It is slightly skewed towards urban, younger and female population. On Facebook people respond to products, images and videos. Considering its mass presence you should definitely have a Facebook page.


Twitter has around 100 million daily active users. 49% of internet users have a twitter account and it is slightly skewed towards city dwellers, males and younger audiences. Twitter works well with links and news. You should add image or video after every 2-3 tweets. There are multiple twitter-chats happen related to each industry. So you should participate in twitter-chats related to your industry every week.


Audiences in Google-plus are younger, slightly skewed towards male and city dwellers. On Google-plus you should share a long form of content, images and videos. The people on Google-plus are early adopters and are tech savvy. You should join communities, start interacting and sharing your content or blogs.


LinkedIn has 277 million users and 40% of total LinkedIn users log in daily. This medium is one of the engaging medium and people spend more time compared to other social media channels. This audience is slightly skewed toward older males and city dwellers.


Pinterest has 70 million users and it offers a majority of the young crowd, from 30-49 years of age. Audiences on Pinterest respond to how to and DIYs. Almost 80% of pins on Pinterest are repined. It is also one of the best mediums for e-commerce sites which target females. The average order value of the customers from Pinterest is also higher compared to other social media channels.

  1. Tone of the message:

Ask yourself, if your brand were a person then what kind of personality it would have. What kind of relationship it would maintain with the consumers and describe them with adjectives. Jot down what is your company’s personality and what it is not, how would you differentiate from your competitors and how would you want your customers to perceive about your company. Ultimately, you should cultivate the voice that is liked by your customers as well.

  1. What to post:

Your posts on social media should be towards strengthening the relationship between you and your customers. You should talk about your company, products, social or charity efforts your company is involved with, behind the scenes, etc. Try adding visuals such as pictures and videos. Always tell a story on the social media with an emotional appeal. Ask questions! It is also necessary to add blogs, articles and whitepapers which would interest your target customers. Research your keywords from keyword planner and focus customers around those keywords. If you want to get an idea about which are the most popular blogs related to your niche or keywords you might explore that from If you want to monitor the most shared content on social media related to your keywords or niche then you should explore that from

  1. How frequent:

The sweet spot lies between the minimum number of posts which would make you visible and the number of posts which would not make you loud. For Facebook you may post twice a day, on twitter around five times a day, and once a day on Google-plus and LinkedIn.

  1. When to post:

Ideally you should post when your target audience is most active on the social media. Generally, people are most active around 8-10AM, 2-4PM and 8-11 PM.

  1. Key Performance Indicators:

You should always document your KPIs for all the channels which were mentioned as objectives above. You should keep a track of not only the number of likes or followers, but also the engagement level. Engagement is a key metric to monitor the effectiveness of your social media and would let you know how much influence your social media channel has over your target consumers.

  1. Build on your success:

Lastly, always monitor your key metrics and refer the analytics tab of all the social media channels. Learn about what kind of content worked well and build on your past successes. Be coherent with the SEO strategy and blogging strategy and it will pay off for sure.

4 Quick Tips on Product Descriptions that Sell


The idea behind writing product descriptions is to sell your products. The customer should be able to feel the product, live the lifestyle you are articulating and feel that they need your product once they are done reading.

We’ve all been there. You’re doing a bit of online shopping and you find the perfect T-shirt or dress and you want to know more about them. So you click on “View Details” link……and nothing! No material details, no information, just a larger picture of the product.

Product descriptions on an e-commerce website play an exact role of a sales man, who anticipates your questions, lets you know everything about the products and why this product is a good choice for that individual customer. Your product descriptions should be written with a single intent in mind which is to simplify the purchase decision of the customers.

Here are some handy tips to write a good product description:

Understand your customers:

Speak to your target audience and understand what your ideal customer is like. It is necessary to understand your customers really well and you know what their pain points are, what motivates them and what they relate to. It should encourage the customer to click the BUY button.  Through the product description, you should address all the concerns of the target audience which might come across during purchase.

Tone of the product description:

You should define the tone of all the product descriptions. It should relate to the target audience and should be an exciting positive description which encourages the customers to click on BUY button. It should come with an intriguing emotional story about the visual representation, about how it might look after the customers own them. It should add to users’ curiosity and desire for the product. Define the tone of your product description as it defines the positioning of your retail outlet. Talk with a consistent tone across all the platforms, as this becomes the key ingredient of your brand.

Talk about customer benefits rather than the features:

Your product descriptions should mention about the benefits customers get rather than simply talking about the features. For example, instead of just saying “this is made of cotton”, you can say, “this is light weight, natural and keeps you cool”. Same way, instead of saying “this is a red colored design of a barn”, you can talk about “what inspired you to create that design”.

Write unique content:

Another point to take care is to prepare a unique content for every product. You may also be cautious about the kind of words chosen for the description. The choice of words should be such that it will make the product discoverable by the right audience both on Google search as well as in-site search. The product description should be of 100-150 words in length.

In conclusion:

Talk the language of your customers. Make it easy for them to make their purchase decision. Great product descriptions are what sell your products.

Make Your Teenage Dream Of Becoming A Fashion Designer Come True


In the world of fashion, it doesn’t make any difference if you’re 15 years of age or 50 years of age. The only thing that is in any way important is whether people will like and buy your plans. So it’s never too early to take after your dream of turning into a Fashion Designer!

Turning into a fashion designer at a very young age is quite challenging, but it will be more than worth it, if you devote time and keep the right tips in mind.

So, here are our handy tips on “How to Become a Teen Fashion Designer”:

icon_1Emerge Your Own Style:

One of the best ways to launch your dream is to live it. Pen down your thoughts, or better is draw outlines on paper. If you have a thought for a design, sketch it quickly and for that matter keep a sketchbook with you always. Paper and pencils are not hard to discover and it is better to do draw, before it slips your mind. Not to forget, modification is the greatest step, so revise your sketches time to time.
icon_2Educate Yourself:

Study fashion magazines religiously. Stay updated with the latest styles by reading blogs, checking fashion websites, following the top fashion bloggers and so on. Learn how to use a sewing machine. To be a fashion designer you should have some involvement in actually making garments. The best thing about your age is that you’re a high school student, you have an art teacher who might love to hear about your thoughts. Share your thoughts with your teachers. Not only can they give you useful tips, but also they may even be able to help you with landing your first job in the fashion world.
icon_3Set Realistic Goals:

If you’ve decided to become a fashion designer at a very young age, it is very important that you set practical goals for yourself. Obviously, you generally have people instructing you to go after this and that actress, but whatever the situation is, you have to set objectives for yourself that you know you can really reach within of a sensible time, so you don’t feel just as you have fizzled and give up on yourself.
icon_4Create & Promote:

Once you’ve implemented your sketches into a final dress, start promoting it. Begin requesting inputs from friends, family and online fashion groups. An awesome approach to begin is presenting your final product on your own blog. You can start a YouTube channel as well to hotshot your most recent garments made.

icon_5.2Hard Work Pays Off:

Success doesn’t come overnight. With devotion, eagerness and an endless love for fashion, you can make it. It’s something you work at, and don’t quit.

Because someone said correctly- “Life is too short to be living somebody else’s dream!”