Have you heard the news? We’re very proud to announce the launch of our new marketplace, MyWearStore.com!
MyWearStore is the world’s first and only collection of completely customizable apparel and accessories, designed by a talented community of independent LaunchMyWear artists and designers. Our marketplace allows customers to discover new, emerging artists, designers, and trends – all at affordable prices. Customers have the option of personalizing every aspect of their order, from size and fabric, all the way down to the actual design itself. In turn, independent artists and designers are able to sell their own lines of apparel and accessories, under their own labels and with no minimum order quantities. We believe this is the future of art and fashion: an ecosystem of innovation, on-demand production, and full customization.
Once upon a time, having an up and coming designer make you a one-of-a-kind piece in your measurements and choice of fabric meant you were insanely wealthy. Now, with MyWearStore, you can have exactly that, at less than department store prices. We live in the future, guys!
I thought we’d use this as an opportunity to showcase some of our artists’ work, so, without further ado, here are some collections brought to you by the incredibly creative people that make MyWear possible:
I’ll start with one of my personal favorites, the folky designs of Ms. Ranka Stevic. Ranka uses patterns and prints that I would normally associate with embroidery, but updates them with modern colors and sharp angles. This marriage of tradition and modern design feels both familiar and fresh.
One of our earliest supporters and favorite designers has been Inspired Fashion. Inspired offers a huge range of unique apparel, with a positive message to boot.
I’m also a huge fan of these trippy designs from Fashion4U:
We’re expanding our marketplace constantly with new designers and a huge range of products in the pipeline. Those of you interested in creating your own line can register on LaunchMyWear.com. Those looking to support the artist community and snag your own one-of-a-kind pieces can visit MyWearStore.com.
Register for your free account at http://www.LaunchMyWear.com. After you’ve signed up, you’re ready to create your first piece! Follow along for the steps and helpful tips I’ve learned when designing products.
First, you’ll want to upload your artwork. I usually create my art in Photoshop, but you could also use Microsoft Paint, Adobe Illustrator, a photograph, or a picture of something you’ve drawn/painted. I recommend uploading 300 pixel/inch resolution, so your artwork is large and high-res enough to cover your design in full. The one I uploaded here is 4000×6303 px and 19.4 MB.
Hover your mouse over the art you uploaded and select “Design your own”. This will take you to a menu of products to choose from. I’ve selected the Plus Size Fit & Flare.
Now, we get to the fun stuff! When your design first appears on your product, it will show as a rectangle, one that most likely doesn’t fit the entire piece. There’s an Auto Fit button which will automatically fill the entire product.
4. Or, in order to get your print to cover your product entirely, you’ll want to use the plus sign to scale the art to the whole piece. Use the arrows to align it further to the left or right. To make the print smaller, use the minus option. If you’re planning on using more than one artwork on your piece, you can use the additional artwork tabs to do so.
5. To apply color, select the area of your product you’d like to fill and turn artwork off in the color tab, if needed. Choose the color you’d like to apply to the selected section.
6. Now your design is up and available for purchase on your MyWear® store! Share your newly designed piece with family, friends, and your social media audience! When an order is placed, we’ll manufacture and ship it, and credit your dues to your account.
How often have you flipped through a women’s magazine to come across a quiz: “What’s your style?” Seems simple enough… but maybe too simple. Can our personal tastes really be summed up as Trendsetter, Classic, Girly, or Sporty?
We’re complicated beings that find inspiration through ongoing and ever-revolving stimuli, but admittedly, we also have preferences that often stay with us through our adult lives. So, when finding our senses of style, we’re told to rely on those consistencies to come to a conclusion about who we are, what we’re like, and what we offer. On an existential level, we are what we are and it doesn’t need to go any further than that. But, when creating a business around one’s style, such as a LaunchMyWear store, it’s a whole different ball game. So, I thought I’d investigate what the biggest influencers are in curating style and how you can use this to discover your brand’s voice.
Culture: Often, personal style may be related to the culture you grew up in, but can also be from cultures that you’re drawn to. The art, music, food, and behaviors you grew up around or were attracted to obviously play a huge role in your preferences now. For example, half of my family is Croatian. I grew up with a grandmother who donned a braided crown and babushka. There were summer kitchens and Christmas Eve parties serving seven variations of seafood and copious amounts of wine. I really enjoy the traditions and styles I was exposed to by my family, and possibly as a result, have developed a Croatian or global-influenced sense of style, often being drawn to folksy prints, embroidered dresses, and, yes, braided crowns. There are also cultures surrounding hobbies and interests, like nerd culture, for example. How did culture play a role in your tastes and preferences?
Personal influencers: Did you have a family relative or close friend that was always on fleek? Did they teach you what items of clothing to splurge on and what to regard as a passing trend? Maybe they bought you your first favorite dress or jacket. For me, this person was my Aunt Cindy. She taught me what details to look for in quality clothing, where to find a bargain, and what fashion pieces would remain timeless for years to come. These lessons were subtle, but, over the years, have stuck with me. Consider who helped you develop your fashion sense and what they taught you, because there’s a good chance those lessons are still influencing you today. Also, consider peers or people who had negative influences and told you to refrain from wearing something you liked or believed in, then mentally tell them off and move on with your life!
Famous and celebrity influencers. This is a big one. I would guess that 75% of teenagers, or more, gain influence from music, movies, and TV. These favorite musicians and celebrities often change over time, but their impressions can have a lasting effect. I’ve played with so many different types of music and style that it would be difficult to keep track of them all, identifying with “indie/punk/emo” as a teenager and onto electro pop and funk in my twenties. But there has never been a time when I didn’t love David Bowie, Bob Dylan, and Prince. Find those influences that stood the test of time and examine how they might have played a part in determining your sense of style now.
Decade: Sometimes this ends up being the nostalgia you have for the way people dressed when you were a kid. Other times, you find yourself drawn to particular decades because of the culture or beliefs of that era, or maybe it ties in to one of the other influencers mentioned above. I’ve always loved the 60s. Maybe it was having a flower child mom, or because of the 60s reboot that happened in the 90s when I was growing up – probably all of the above. Looking at the time period you’re most drawn to can help you make discoveries about your own personal style.
Spatial/Visual preferences: Highly organized people often feel better when things are out of the way and in place, while others might have a “more is more” attitude. These states of mind can often extend to fashion preferences. I, for example, am a neat freak minimalist and this holds true for my taste in clothing and accessories. I don’t like any fussy or unnecessary zipper or button details and I have a strong preference for streamlined silhouettes. Dolly Parton, on the other hand, has a more go-with-the-flow, “why the hell not?” attitude which I appreciate tremendously, but just isn’t me. It’s interesting looking at how this last one relates to your other influencers. Although I love Prince jumpsuits and folky embroidery, I want quirks in small, thoughtful doses. Examine your own spatial reasoning and preferences in the context of your other style influences to see a bigger picture of what your style or brand might represent.
So, I guess my sense of style can be summed to Folksy-Classic-Fluid-Mod-Minimalist? Yeah, let’s go with that! What did you come up with? This can be used when developing a cohesive e-store on LaunchMyWear.com or if you ever need a little inspiration. And, as always, tweet your designs and ideas to @LaunchMyWear
Finding stock images can be difficult. A google image search will normally yield one of two things: A slew of mystifying photos of overly excited guys in suits, or worse, an image you like, but that’s watermarked to filth.
When designing the banner for your LaunchMyWear store, watermarks and men in suits might not be what you had in mind, so we’ve compiled a list of some sites offering free, aesthetically-pleasing photos to choose from. Enjoy!
After you’ve registered at LaunchMyWear.com, it’s time to create a brand identity for your e-store. One good way to do so is by developing a logo. A logo is what visually represents your business and brand, after all, and can influence people’s attitudes towards your business, as well as your brand’s memorability. In this article, we’ll focus on points to consider while designing a logo for your business.
Keep it Simple: Keep your logo simple for easy recognition. Simplicity is easier to process, which, in turn, can be more memorable and help you stand out in your consumer’s mind. Often times, simpler logos are also more identifiable in smaller forms, such as on mobile devices and business cards, and they’re easier to recognize when printed with lower quality. As tempting as it is, logos don’t need to tell the entire story of your business, so try to focus on sticking to a two-color scheme and minimalist design, and not overthinking it.
Memorable: Another critical point to keep in mind while designing your logo is memorability. You want your logo to be unique, after all! Creating something that will stand out in people’s minds, while still remaining simple enough to process is the key here, as it ensures better ROI (Rate Of Return) from your marketing campaigns. For example, Apple’s logo design is incredibly simple, but the bite on the apple makes it unique and memorable.
Timeless: Logos should be enduring for many years to come. It would be counter-productive to create something that you’d eventually have to change, after devoting so much time to creating awareness and recognition around your original logo. However, trends change, customers’ preferences and mindsets do, too; So, your logo should be able to withstand evolving customers and an evolving product portfolio. Hence, a timeless logo is great to have.
Versatile: Your logo should be versatile enough that you can use it on various platforms. This includes web, mobile, and any marketing material; like your apparel and accessories on MyWear®. You want your logo to hold up on different sizes, a single color design, and on multiple products, so, it’s a good idea to make sure your logo isn’t too wide or tall.
Appropriate: As mentioned earlier, your logo doesn’t need to advertise what you sell exactly, or the entire story of your business, but, it should make sense in the eyes of your customer’s. A certain amount of relevance in accordance to your business will help your target customers gain a clear perception of who you are, with comparatively lesser marketing expenditure.
It should also trigger the proper emotional appeal. Colors can play a major role in this. To know which colors trigger which emotions, refer to the table below:
Some other points to be considered while designing your logo:
Most top brands only use one or two colors in their logos
Blue, red, and black are the most used colors in logo design
Many top brand’s logos use only text, with no graphic design or symbol
The most commonly used text is San serif
Many logos have a rectangular shape or horizontal orientation
Many include the registered trademark symbol in the logo
Most top brand logos don’t mention the products they’re selling
Keep in mind: the above practices shouldn’t be taken as gospel. As an artist, you probably already know what logo’s right for your business. These are just handy tips to be considered during the logo designing process. Now, go ahead, and get to designing! You can upload your new logo in the setting section of LaunchMyWear.com.
If you caught any glimpses of Dolce & Gabbana’s Spring 2016 ready-to-wear collection, you’ve probably already caught the buzz. After watching the absolutely dazzling array of cheerful, globally-inspired prints that walked the runway, I wanted to pre-order one of everything the models were wearing. Unfortunately, that isn’t in my budget this year, as I am not Beyoncé 😦
D&G took us around the world, with loud, in-your-face color and embellishments that were streamlined in classic, feminine silhouettes. Just look at these photos from the show!
This recipe of adventurous prints and color in ladylike cuts made for an absolutely delightful show that, of course, inspired me to create my own look on my LaunchMyWear:
Marc Jacobs’ print game was strong, too. His collection showcased a lineup of models with tons of pumped-up, old Hollywood glamour, and even more New York Dolls-style attitude. Marc Jacobs is one of my favorite designers, so, of course I had to pay homage to his incredible Spring ready-to-wear line, as well.
Another gorgeous collection that stood out for me was Diane Von Furstenberg’s. I know floral prints in a spring collection isn’t a new concept, but Diane Von Furstenberg does it so darn well. This woman knows prints like she knows wrap dresses. So, this Spring ready-to-wear trifecta wouldn’t be complete without her.
Other labels that brought it for S/S 2016 included:
Gucci (Spring 2016 Ready-To-Wear)
Jonathan Saunders (S/S16 Ready-To-Wear)
Temperley London (Spring 2016 Ready-To-Wear)
And Clover Canyon (Spring & Resort 2016)
Because MyWear® is the perfect platform to create custom clothes with your own custom prints, every runway show can provide inspiration for your own designs, without the Beyoncé bank account! What are your favorite looks from S/S16 collections? I’d love to see your takes on them! Be sure to tweet your designs at us @LaunchMyWear
Because LaunchMyWear.com relies on all new, patent pending technology to produce custom clothing and apparel, designers may wonder how exactly our platform works. More importantly, how does it work for them, as designers?
Your Own Private e-Store
First and foremost, with LaunchMyWear.com, you own an e-store, which can be customized just the way you want it. You control everything, from the name, theme, and font colors, to what your customer sees when entering your store. Upload your logo to establish your brand even further. You can even group your merchandise into assigned categories of your choosing.
Secure Payment Gateway
Your e-store, which showcases your products, wouldn’t be complete without a payment gateway. Hence, we offer you and your customers a secure checkout that’s already integrated into your e-store.
Your Own Label
At LaunchMyWear.com, apart from owning your e-store, you can also launch your own fashion label. This feature will be active after you generate at least 50 orders from your e-store. You can even apply for a trademark through us. Need more help? We offer one-on-one consultations to our designers to help them get their trademark and label up and running.
Ability to Apply Print Anywhere on Your Merchandise
As an artist, don’t be restricted to design only on specific sections of your merchandise. LaunchMyWear.com is the only platform that lets you design a product with all-over prints, or on any surface of the product you like! Our 3D tool will help you design on any section of your creation that you please.
One Design, Many SKUs
Our patent-pending software converts your design, from the 3D tool, to different sizes, including both standard and custom sizes, and automatically creates SKUs for production. So, you only have to design once!
You Design It, We’ll Manufacture It!
We’ll manufacture your design when it’s ordered, without any upfront fees. That means no inventory, no pre-orders, no minimums, and no cost to you, the designer. And, because it’s made to order, you can design and launch as many products on your e-store as you want!
Social Media Integration
LaunchMyWear even makes it easy to promote your products online! No need to login to individual social media channels and post your content. At LaunchMyWear.com, you can promote away, directly from our social media share dashboard.
Once ordered and manufactured, we deliver straight to your customer’s doorstep. Or to yours, if that’s your preference!
Our transparent reporting allows you to keep track of your orders and earnings. Link to your secure Stripe account and watch your designs pay off, literally.
Simply put, LaunchMyWear is an all-inclusive package for any designer to create new, custom looks to be produced, on-demand, without any of the obstacles associated with traditional fashion manufacturing. Hopefully, now you have a bit of a better idea of just how our platform works and how it works for you, as a designer. And, with no costs to you, there’s no reason not to get started!
As I swiped through a fashion blog’s slideshow, “The Top 7 Trends That Fashion Girls Will Be Wearing Next”, I couldn’t help but feel a tinge of cynicism. It was a well-researched piece, filled with examples from S/S 16 runways, some of which were from my favorite designers. What gives? Although the garments were beautiful and inspiring, I was reminded of two winters ago, when I felt an urge to push my usual bohemian prints to the back of the closet, replacing them with newly bought sweatshirt dresses and over-sized tee shirts. I didn’t understand why gray, stretchy-cotton material and white sneakers suddenly felt so exciting, they just did.
Less than a month later it all made sense: Normcore had been a thing for a while, and I was unknowingly riding the zeitgeist. I started to take notice of all the photos of models off-duty, impossibly high cheek bones peeking through air-dried, perfectly-bent hair. Their baggy white tees and mom jeans hung on their long, thin frames, making these young women look even more delicate in contrast. It was then that I realized that no matter how fresh this looked on a 115-pound model, it just wasn’t going to have the same effect on my strong, broad-shouldered frame. I would look more like an off-duty Croatian wrestler on her way to play D&D or a Croatian Andrew W.K. impersonator… Not that there’s anything wrong with that! It’s just… not the same.
I should clarify that I’m not implying that only certain body types should wear certain things. I believe, and want to see, people from everywhere on the spectrum wearing whatever it is that reflects them, both emotionally and creatively. BUT, I am a product of an environment that’s shoved one beauty ideal down my throat since I was a wee lass, so I hope you’ll understand why I would feel less than chic wearing a billowy poncho with cropped flares, or whatever it is that Alexa Chung’s wearing this week. So, why the pressure to try? Why the need to try and keep up with these fashion girls and the 7 things they’ll be wearing next? What do YOU want to wear or design next?
Trends are just that. They can keep things from becoming stagnant and uninspiring, but if you haven’t developed your own sense of style, they can send you down a long, and weary path of wearing or designing for a different person every few months. I realize I’m stating the obvious here, but it’s amazing how often some of us get caught up in the idea of staying… well, caught up.
Your perspective offers far more than making sure you create a buttonfront A-line skirt in alignment with the 70s trend that’s currently everywhere. Instead, I’d like to remind everyone to let trends work for you, to motivate you to evolve your own aesthetic. Do you prefer a classic, 50’s silhouette? Maybe your take on the 70’s is a fit & flare with a far-out print? Maybe you want to pair suede platforms with an understated cigarette pant. I dunno, that’s for you to decide! Point being: style is supposed to be individualistic. Celebrate your creative voice and find inspiration in yourself, before paying too much attention to what’s on trend, because the one thing you can offer potential clients, that no one else can, is your own unique voice, right?
So, if it isn’t already obvious, what trends do I think people will be wearing next? Pieces designed by one-of-a-kind people, and customized for every one-of-a-kind body. The internet has been priming us for this for a while. Looking for a panda iPhone case? Browse all 9,600,000 results on Google. Want to order a pizza with 6 toppings, light sauce, slightly crispy crust, and then track it to you door? Pizza Hut has you covered! vPersonalize, MyWear and on-demand manufacturing will give us all the ability to create and find that piece of clothing that’s juuuuust right, made to order, and fits all of our super-specific measurements. As a designer, you’ll have the ability to design the vision that’s been dancing around in your head, without having to worry about overhead, inventory, or even sewing, for that matter. We live in the future, guys! And in the future, we wear whatever we want to.
At LaunchMyWear.com we offer you a 3D tool to design apparels and accessories with full bleed prints. For example, you can design a custom hoodie, with running designs or patterns that cross over from the body to the sleeve. The artworks designed on the hoodie are not restricted to just the front or back but the entire product. Our unique technology ensures that the finished product matches with the design on the 3D model almost exactly.
While designing, you can view your work in 360 degrees on the 3D model by rotating the model.
One design many SKUs including Custom sizes
On the consumer facing portal of yours, we let the consumer choose his/her custom size apart from the regular sizes. Adding to the ease, you need not design for different sizes. Our patent pending software generates the design done on the 3D tool and makes patterns automatically for different sizes. This saves up your time to focus on new designs.
One artwork many products:
Using only one artwork you can easily publish various products such as backpacks, T-shirts, hoodies and more. This would help you to create a lookbook for your consumers.
Complete flexibility to place artwork, text and color:
You will find various navigational buttons to place your artwork anywhere on the product. You may expand or contract the artwork using scale in and scale out buttons, rotate the artwork in both anti-clock wise and clock wise directions and select the autofit option which would intelligently autofit your artwork to the entire chosen product. You can choose the section where you want the image through “apply image to” button.
Other functionalities like clone and mirror image:
Using the clone functionality the artwork gets copied from one layer to another layer without requiring you to upload it again. For example, you may copy the artwork from front to back or from right to left side of the product and work on the cloned artwork in a different way compared to the original artwork. It just happens with the click of a button.
If you want to place a mirror image on the opposite section with perfect alignment, the mirror image option comes in handy. The mirror button creates a mirror image of the artwork and the artwork gets applied to the opposite section. This would be useful when you want to place the mirrored artwork from front to back or from right to left without re-doing it all over again.
There is no restriction to turn your creativity to merchandise. Imagination is the only limit. You may register at LaunchMyWear.com and bring your creativity to life.
On site packaging of your e-store is as important as your products. You would agree how a well-lit and decorated offline shop encourages you to make a purchase from that store. It gives an additional boost to the sales. At LaunchMyWear.com we offer you various themes to choose from, so your store can have a unique and a fresh look. To choose your theme:
Go to the settings page
2.Upload your store logo
3.Select your theme and update
Congratulations! Now, your chosen theme and logo are applied to your e-store.