Color Psychology: What Colors Sell?

When designing for your customers on LaunchMyWear, it’s beneficial to keep their preferences in mind. The idea is to stay true to who you are, so that you attract consumers that match your aesthetic, while also remembering the upcoming trends they’ll most likely want and their overall predilections.

pantone colors 2016 color trends 2016

Pantone Colors 2016

One of the easiest ways to accomplish this is by offering colors that are trending, (see Pantone colors of the year) and making products available in some key colors or tones that are popular your your buyers’ demographic.

For example, based on this chart, you can see that one clear winner is the color blue:

most popular colors, colors that sell well, best colors

Whereas orange did not fare so well …

least favorite colors, worst colors, colors that don't sell well

It has also been shown that more unusual and unique color names can increase the intent to purchase. This may hold especially true with women, according to KISSmetrics. So, keep that it mind when naming and describing your products.

colors by gender

 

While we’re on the topic of color, it would be a disservice not to recommend looking at a color chart to determine complementary colors to use in your design.

For more on color psychology, check out our post on logo deigns, too!

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